With its innovative “Salam Kissan” campaign, Fatima Fertilizer has once again earned international acclaim and won the prestigious Drum Award 2023 in London, in the category, “Social Purpose: Social Media ”.
With the slogan “Life without Kissan (Farmers),” the campaign aimed to illustrate the reality of a world without farmers. The outstanding achievement displays Fatima Fertilizer’s unwavering commitment to meaningful social impact and digital marketing innovation.
The Drum Awards Festival is an annual lighthouse event for the global marketing community, celebrating excellence in every key marketing discipline. Distinguished as one of the largest in the world, The Drum Awards uniquely elevates teams and their hard work, offering unparalleled recognition within the industry, granting global recognition and international prestige.
Fatima Fertilizer’s Salam Kissan initiative goes beyond being just a project as it is an expression of the company’s ethos and resolute commitment to supporting and uplifting Pakistan’s farming community. Providing a platform for farmers’ voices and recognising their hard work and resilience, this achievement consolidates Fatima Fertilizer’s commitment as a pioneer in agricultural progress.
Rabel Sadozai, the Director Sales and Marketing at Fatima Fertilizer, expressed her deep appreciation at the momentous occasion:
This prestigious accolade is a testament to the collective dedication of my team, the entire Fatima Fertilizer family and the spirit of our nation. It underscores the pivotal role farmers play in the prosperity of our country.
We are committed to providing them with an effective platform to engage with policy-makers and to continue our efforts towards a brighter and more sustainable future for Pakistan.
As a testament to the success of the “Salam Kissan” initiative, this Drum Award underscores the impact of digital innovation and technology in modernising the agriculture sector in Pakistan.
Via programs like Sarsabz Tabeer (Female Farmer Empowerment), Sarsabz Pakistan (Farmer App), Sarsabz Asaan (Dealer App) and Sarsabz Kahani (Agri Webseries), the initiative seeks to empower farmers, bridge gaps, and unlock the enormous potential of Pakistan’s agricultural landscape.
As a company dedicated to making a positive impact on society, Fatima Fertilizer’s win at the Drum Awards 2023 cements its position as an industry trailblazer.
