jUMPP, an AI-powered conversational fintech app said it has received regulatory approval from the Insurance Regulatory and Development Authority of India (IRDAI) to distribute insurance products through its platform. 

This makes the entry of the firm into the insurance space as it takes its next step towards building a more integrated financial services ecosystem.

jUMPP plans to introduce insurance offerings across categories such as health, life, motor, business, and home insurance through partnerships with leading insurers.

The company also intends to build a fully digital insurance journey within the platform, enabling users to discover, purchase, manage, and service policies seamlessly through the app.

Sarvjeet Singh Virk, Founder and CEO jUMPP, said, “As financial behaviour evolves, users today are increasingly looking for platforms that can simplify different aspects of their financial lives in one place. Insurance is a natural extension of that journey.”

“Our focus will be on leveraging agentic AI to analyse each user’s unique profile and needs, recommending insurance products that are personalised, unbiased, and conversational because we believe every Indian deserves coverage that truly fits their life,” he added. 

While the company is currently focused on rolling out its initial insurance offerings, it plans to continue expanding its product stack over time as part of its larger roadmap towards becoming a hyper personalised, vernacular led conversational finance assistance.