The State Bank of Pakistan (SBP) has launched a nationwide “Go Cashless” campaign aimed at promoting digital payments in cattle markets ahead of Eidul Adha.

The campaign, which runs from May 19 to eve of Eidul Adha, is designed to reduce cash-based transactions and encourage the use of digital financial services for buying sacrificial animals and related expenses.

“In partnership with the banking industry, the SBP is enabling digital payment solutions in 54 designated cattle markets across the country,” the central bank said in a statement.

Digital transactions will be accepted for various services, including the purchase of livestock, payment for water, animal feed, and parking charges.

The move builds on the success of similar efforts during Eidul Adha last year, with a focus on expanding adoption among merchants and buyers.

To support the initiative, SBP has temporarily increased transaction limits from May 19 to June 15, allowing users greater flexibility in conducting large-value payments.

“The public is strongly encouraged to take advantage of these convenient and secure digital financial services,” the SBP added, noting that increased digital adoption would contribute to a more efficient and inclusive financial ecosystem in Pakistan.