Tourism Regina launched its new merchandise on May 23.

The new line features candles and oil diffusers with a signature Regina scent.

That’s in addition to the relaunched I Love Regina gear, which was previously offered online.

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Both collections are now available for purchase at City Hall and are a tame comparison to Experience Regina’s failed tourism rebrand of 2023, when the campaign used slogans like, “The city that rhymes with fun,” and “Show us your Regina.”

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