The rise of the loner consumer

The rise of the loner consumer

In the grim pandemic years, people got used to staying inside. Outlays on services, including everything from restaurant meals and foreign travel to elective medical care, collapsed. Demand for goods jumped, with a rush for computers and exercise bikes. Such patterns proved remarkably resilient even as life got back to normal. In 2023 we called people spending in this manner “hermit consumers”.

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