The Crypto Queen Pulling the Strings at Binance

December 24, 2023
5:36 am

Yi He, a former talk-show host, has sweeping control over the crypto giant’s marketing and investment divisions. She is also founder Changpeng Zhao’s longtime romantic partner.

Yi He has assumed the mantle as Binance defender-in-chief, calling critics ‘mediocre and hopeless’ on X. Illustration by Alexandra Citrin-Safadi/WSJ; Photos: Natalie Naccache/Bloomberg

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