Spotify owner, Daniel Ek, in a recent interview with BBC News said, that the company will not ban content created using AI. Earlier this year, Spotify removed a song featuring AI-cloned voices of the performers Drake and The Weeknd.

According to Ek there were valid uses of the tech in making music – but AI should not be used to impersonate human artists without their consent. The debate on AI, he believes, will continue for “many, many years”.

He elaborated his stance and said that there were three “buckets” in AI use, tools to improve music, tools to imitate artists and tools that were inspired from artists but did not impersonate them. He believes tools to improve music were acceptable but tools to imitate artists were not.

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“It is going to be tricky,” he said talking about challenges facing the music industry.

Artists are increasingly becoming threatened by AI. Just last month, Irish musician Hozier said he would consider striking over the threat of AI to his profession.

“You can imagine someone uploading a song, claiming to be Madonna, even if they’re not. We’ve seen pretty much everything in the history of Spotify at this point with people trying to game our system,” Mr Ek said. “We have a very large team that is working on exactly these types of issues.”