NEW YORK:

Google on Wednesday unveiled new Pixel 10 smartphones that promise more artificial intelligence capabilities, as it seeks to elbow out competition in the emerging AI-assistant market.

Comedian Jimmy Fallon hosted a launch event in Brooklyn that blended Google product pitches with stars such as The Jonas Brothers band and Stephen Curry of the Golden Gate Warriors basketball team.

“This is exciting,” Fallon, host of NBC’s “The Tonight Show,” said in an opening monologue.

“It’s like a Taylor Swift announcement for nerds.”

The line-up of new products included a foldable phone, improved Pixel smartwatch, and ear buds all synced to work with AI and each other.

“Pixel continues to be the best way for people to try out the latest bleeding-edge AI from Google,” product manager Tyler Kugler said during a briefing with journalists.