Consumers demanding products and services that have lower carbon footprints would be a crucial factor in driving corporates towards adopting more green practices and products, Union Minister for Commerce and Industry Piyush Goyal said on Wednesday.

He added it is also essential for corporates to have economically-viable propositions.

Speaking at the launch of think-tank Council on Energy, Environment and Water (CEEW)’s digital analytics platform ‘CRAVIS’, Mr. Goyal said, “There can be no better way to get more acceptability, more conscious and more action from corporates than consumer demand.”