Bari Weiss realized that her news startup, the Free Press, was attracting a lot of attention with its coverage of the Israel-Hamas war when famous people started citing its work on social media.

Music executive Scooter Braun shared a Free Press video about a hostage taken by Hamas. Comedian Chelsea Handler shared on Instagram Free Press’s “Voices from Gaza” video that showed a young Gazan describing Hamas as a barrier that must be removed. Cookbook author Jessica Seinfeld posted a column by Weiss about antisemitism following the start of the war, with the comment, “Bari got me straight about liberal America today.”