Ayushmann Khurrana. File
| Photo Credit: Special arrangement

FICCI Frames, a media and entertainment convention, has announced Ayushmann Khurrana as the ambassador for its 25th anniversary celebration.

Industry body Federation of Indian Chambers of Commerce and Industry (FICCI) has selected RISE: Redefining Innovation, Sustainability, and Excellence as the theme for the convention this year.

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The event includes events including addresses, business meetings, masterclasses, policy roundtables, Best Animated FRAMES Awards (BAF), global content market, exhibitions, and vibrant cultural evenings.

“Ayushmann Khurrana, with his incredible journey of creativity, innovation and connection with audiences, represents the very ethos of FICCI FRAMES. His association will elevate this milestone event and inspire future generations of storytellers and creators” Kevin Vaz, chair FICCI M&E Committee & CEO, Entertainment, Jiostar, said.

“In my new role, I am committed to working closely with the exceptional FICCI team to champion disruption, celebrate innovation, and highlight the excellence our industry consistently delivers” Khurrana said about his association with the industry body.