How does any company follow up a year in which business doubled and market value tripled? For Nvidia, that answer seems to be: staying the course. 

Nvidia announced its latest initiatives in videogaming and automotive technology on Monday, ahead of the CES trade show kicking off this week in Las Vegas. The company has long used the annual consumer-electronics conference to showcase its products for those two markets. The new announcements lean heavily into the generative artificial-intelligence theme that has made the once-niche chip maker into a household name, including new GeForce graphic processors designed for AI-enabled PCs and laptops. Nvidia also announced new EV makers adopting its automated-driving system.