Puck tapped the former Twitter executive Sarah Personette as chief executive officer of the news startup, where she will be tasked with shepherding its expansion into new coverage areas and markets.

The two-year-old publication, whose writers focus on covering power brokers in tech, media, finance and politics, has amassed around 40,000 full-paying subscribers and surpassed $10 million in revenue in 2023, according to a person close to the company.