Henry Blodget, one of the early pioneers of digital media, is stepping down as chief executive of Insider, a publication he co-founded more than 15 years ago. 

The move comes as Insider, now a unit of German publishing giant Axel Springer, is changing its name back to Business Insider as part of an effort to focus on business and technology news instead of trying to be a generalist publication. The change, effective Tuesday, is happening less than three years after the publication had shortened its name to Insider.