Big tech’s two early movers on artificial intelligence both still have a way to go before the much-hyped technology starts generating significant business. But if their latest quarterly results are any indication, it may be Microsoft’s game to lose. 

Microsoft and Google-parent Alphabet both saw improvements to their core businesses during the September quarter according to results posted by both companies late Tuesday. Google’s advertising revenue grew 9% year-over-year to $59.6 billion during the quarter, beating Wall Street’s expectations and up notably from the 3% growth reported for the June period. That was helped by a notable pickup in YouTube’s advertising revenue, which jumped 12% for its quickest pace in nearly two years. It probably isn’t a coincidence that this was during a period in which Hollywood’s crippling labor strikes resulted in fewer new TV shows and movies being released.