Formerly known as Twitter, X, has paid nearly $20 million to creators according to a post from X CEO Linda Yaccarino.

Z began paying creators in July for a share of the ad revenue they earned from ads served in replies from to posts. Eligible creators had to have subscribed to X Premium and have more than 500 followers with more than 5 million tweet impressions for the last three months.

The first payments accumulated to $5 million, Elon Musk said, from February onwards.

Creators are also now incentivized to get users to reply to their tweets, as more are driven to subscribe to premium and win a share of the ad revenue from the company.