TikTok introduces new tools for content creators to differentiate the content generated with the help of Artificial intelligence.

Considering the increasing use of AI in content creation and the potential of it being misleading or confusing, TikTok has launched new tools. Using these tools, content creators are required to label AI-generated content that contains realistic images, audio or video, images, videos or audio that utilise AI.

Over the coming days, TikTok will be releasing tutorials and other resources to teach them how to use these tools.

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Labelling AI-generated content is one of the ways to ensure transparency and responsible content creation practices. TikTok is also working on ways to automatically label AI-generated content.