As Canva restructures, how is AI reshaping creative businesses? | Explained

As Canva restructures, how is AI reshaping creative businesses? | Explained

Generative AI is changing the economics and competitive landscape of businesses that make creative software and sell visual content. Representational file image used.
| Photo Credit: Getty Images/iStockphoto

AI is upending the rules of the game. It is rewriting them across industries, businesses, and geographies, touching almost every aspect of the economy. The creative industry is no exception. Generative AI is changing how visual content is designed, produced, and sold, forcing companies to rethink their products and business models.

Canva is among those navigating this shift. The design platform just announced that it is reorganising its workforce amid slowing growth and rapid technological change. Its move comes as other companies in the creative industry grapple with the opportunities and challenges posed by generative AI.

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