In the PR battle for AI data centres, tech giants have a blue-collar ally

In the PR battle for AI data centres, tech giants have a blue-collar ally

The umbrella North America’s Building Trades Unions said it hit a record number of members and apprentices in 2025 [File]
| Photo Credit: REUTERS

Building trades unions — long fashioned as the voice of the American worker — are now intertwined with the richest companies in the world as they create America’s artificial intelligence economy.

Unionised workers are employed on a huge number of massive data centre projects and scrambling to recruit new apprentices to feed the explosive demand.

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