Tell us about the story behind Loonawara.

Design is something that I’m extremely passionate about. I have always been drawn towards designing spaces and products that tell stories. I finished my interior design degree from Navrachana University in Vadodara and then went on to finish my M.A. in furniture design from Florence, Italy. I am also an amateur artist and fond of painting. Apart from this, I love wildlife photography; it is a hobby my dad and I share.

Loonawara brings together everything I love: design, heritage and the art of living beautifully. It was born from my deep love for wildlife, art and the royal heritage I have grown up surrounded by. The debut collection takes inspiration from wildlife photographs that my father and I have taken over the years. I have hand-painted the animals on paper and used them as motifs in my designs. At the same time, many elements draw from the Lunavada palace, our ancestral home that dates back over 600 years and carries with it a rich legacy tracing to the Chalukyas of Gujarat. For the uninitiated, the elder brother from this lineage moved and settled in Lunavada in around 1224 and began the construction of the current Raj Mahal Lunavada in around 1434. We currently still reside in the same palace; me being the 45th generation.

So, how do the products of Loonawara reflect the vibe of palace living and royalty?

Palace living, to me, is about timeless elegance, a balance of grandeur and comfort. The designs draw from Lunavada palace’s intricate carvings, old wall-paintings, fading murals and architectural motifs, all of which have been thoughtfully adapted for modern contexts. Our patterns, prints and palettes draw from these elements. I have focused on colour, texture, and materiality to evoke that resplendent feel; think rich tones and opulent textures. The palace has floral motifs painted on the walls and ceilings, and these have been used in our prints. Lustrous fabrics like Mashru as well as regal motifs carry a sense of history while still feeling fresh, classy and contemporary. In short, the brand is a reflection of my intrinsic association with nature, royalty and heritage.

What material are your soft furnishings made of?

The main fabric we use is Mashru, which is a lustrous silk-cotton blend, handwoven in Kutch. Given its natural sheen and rich texture, it elevates the aesthetic of our colour-rich designs and lends a touch of luxury to each product. Mashru is also steeped in royal patronage and is a symbol of subtle sophistication, making it appropriate for our collection.

How do you select the prints used on the table mats, cushions, and more?

Each print starts off as a painting, sometimes inspired by the wildlife which we have photographed or motifs from palace carvings, sculptures and murals. I select and rework this artwork for different formats so that every piece feels balanced in terms of scale, detail and emotion. The goal is for each product, whether a cushion or a table mat, to hold its own as a piece of art and at the same time blend seamlessly into a curated home. The products are designed to fit well into all kinds of décor styles while still standing out as a centre piece or a conversation starter.

Tell us a bit about your range of furniture.

 Having been raised in Lunavada meant that each piece of furniture and each corner of the palace had a story to tell. The furniture range is deeply personal, a reinterpretation of the pieces I have grown up living with. They reflect the proportions, craftsmanship, and detailing I have admired since childhood, but with a modern touch. My background in furniture design from Florence helped me marry old-world charm and modern sensibilities, resulting in timeless pieces that feel both rooted yet relevant.

Are you supporting any artisanal craft(s) or handmade techniques in your products?

Indeed, Loonawara is all about design. The Mashru fabric, which we use for our prints, is handwoven by artisans in Kutch, and many of our textiles boast of hand-embellished or hand-finished detailing. The brand is built in collaboration with skilled craftspeople to bring traditional techniques into a modern design language to ensure that every product is reflective of authenticity, but with a human touch. Although we do use digital printing to interpret our designs, all the embroidery work and tailoring are done by skilled artisans.

Why should one choose Loonawara for their home?

Loonawara is more than a brand, it is a continuation of stories that began centuries ago. It is about preserving a legacy while creating something meaningful and relevant today. Each piece is crafted with care, inspired by memories, and designed to bring in a touch of art, heritage, and soul into everyday living and modern homes. Loonawara stands apart for its authenticity, cultural depth, and enduring style. Choosing Loonawara is bringing home a piece of living history, reinterpreted through the lens of modern luxury and personal artistry.