Good Earth has continued to launch new block-print collections every year—each distinctive, beautiful, and rooted in craft traditions. The Building Blocks of Good Earth series focuses on a curated set of the brand’s most iconic designs, prints that have shaped the vocabulary of Indian block printing and become part of its design legacy. These are now being revisited, reimagined, and documented in depth.

The craft begins well before a block touches fabric. Every design is a thoughtful play of mathematics and poetry, each colour and motif a piece of a larger jigsaw puzzle, conceived to be carved into blocks and layered in print. Over the years, the brand has expanded the vocabulary beyond traditional Mughal-inspired motifs, creating a rich language of complex flora, fauna, and architectural forms that evolve while retaining their essence.

Among its most beloved designs is Periyar, first introduced in 2004. This tropical aesthetic—unprecedented in Indian block printing—moved away from the traditional Sanganeri style and towards large-scale motifs of banana palms and riverine flora. Its enduring popularity lies in the balance of bold imagery, technical mastery, and timeless appeal. Alongside Periyar, designs like Nishaat, Fergana, and Mysore have become central to Good Earth’s universe.

The traveller’s palm remains one of the most distinctive motifs, alongside Mysore’s ceremonial elephants, Periyar’s verdant palms, and Nishaat’s whimsical cypresses—motifs that bring new forms, meanings, and cultural stories into block printing.

The 2025 edition of Mysore introduces coffee berries, a more fluid traveller’s palm, playful candy-cane stripes, and a refreshed palette anchored by madder rose and cool aquas. The layout offers motifs more breathing space, adding movement, modernity, and freshness to a design loved for over a decade.

The Mysore bed collection is priced from ₹3,200 to ₹18,000. This season also marks the launch of Luminous Kashi, a festive collection celebrating Banaras’ luminous cultural heritage through tableware, décor, textiles, and more.